A good client of ours once said to us, at the close of a 12 month project “It’s great what you’ve done, but really what is the point…?” What followed was a little consternation and a lot of quizzical looks. But he did have a point. What we had completed was deemed a success, but in what sense? What was the real point of what we had done, but moreover what was the purpose of the company we were working for? The reason why.
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